Annie’s Story: No Renovations, No Showings, Just $65K Above Starting Price

Annie's Story: How SimpliSold Delivered $65,000 Above Starting Price

April 23, 20255 min read

Annie's Story: How SimpliSold Delivered $65,000 Above Starting Price

When Annie M. decided to sell her Las Vegas home last spring, she faced the same dilemma many Las Vegas homeowners encounter: stick with the traditional selling process or try something new. After interviewing three conventional agents and hearing about Momentum Realty's SimpliSold system, she chose to take a chance on our innovative approach. The result? A sale price $65,000 above her starting price—with no repairs, no random showings, and no stress. Here's her remarkable story. 

The Property: A Lived-In Family Home with "Potential" 

Annie had lived in her 3-bedroom, 3-bathroom Las Vegas home for over 11 years. Like many long-term homeowners, she'd maintained the property well but hadn't updated many features: 

  • Original kitchen cabinets and countertops from 2000 

  • Master bathroom in need of modernization 

  • Flooring that had seen better days 

  • Backyard landscaping that required attention 

  • Exterior paint showing signs of desert sun exposure 

 

The home had good bones, a functional floor plan, and was located in a desirable neighborhood with excellent schools. Yet it was far from the move-in ready, magazine-worthy properties that typically sell quickly in today's market. 

The Traditional Recommendations: Spend Money to Make Money? 

Annie diligently interviewed three traditional real estate agents before contacting us. Their recommendations were strikingly similar: 

All three agents emphasized spending money to “improve” the home and the importance of making these updates before listing, arguing that the investment would "pay for itself" through a higher sale price and faster sale. 

Annie's Dilemma: The Traditional Path Didn't Add Up 

As Annie reviewed these recommendations, she calculated the true cost of the traditional approach: 

  1. Upfront Investment: $25,000-35,000 for improvements she wouldn't get to enjoy 

  1. Project Management Headache: Coordinating contractors and living through renovations 

  1. Time Delay: 1-2 months to complete updates before even listing 

  1. Uncertainty: No guarantee the improvements would yield the promised return 

  1. Showing Disruption: 6-8 weeks of keeping the home show-ready 

  1. Holding Costs: Continued mortgage, utilities, HOA, and taxes during the extended timeline 

 

"When I ran the numbers," Annie told us, "I realized I'd be spending at least $25,000 upfront with no guarantee it would come back to me. Plus, living through renovation work and then months of showings at my age just seemed overwhelming." 

The SimpliSold Alternative: A Fundamentally Different Approach 

When Annie met with our SimpliSold specialist, she was surprised by our fundamentally different recommendation: 

  1. No pre-listing improvements required  

  1. A strategic starting price of $400,000 to attract maximum interest 

  1. A compressed marketing timeline of just 14 days 

  1. Our proprietary online bidding platform to create buyer competition 

  1. No traditional showings – just one controlled two day showing event 

  1. A guarantee of multiple offers or we'd sell it for free 

 

"It sounded too good to be true," Annie admitted. "But when they explained the psychology behind their pricing strategy and showed me examples of previous successes, I decided to give it a try. The fact that I didn't have to spend tens of thousands on updates I'd never enjoy was the deciding factor." 

The SimpliSold Process: How It Unfolded 

Here's how Annie's SimpliSold experience progressed day by day: 

Day 1: Launch Preparation 

  • Professional photography highlighting the home's strengths 

  • Virtual tour creation showing the flow and spaciousness 

  • Strategic listing description emphasizing potential and location 

  • Market analysis to identify the ideal starting price: $400,000 

 

Days 2-10: Digital Domination Marketing 

  • Multi-platform digital marketing campaign launched 

  • Targeted social media advertising to qualified buyers 

  • Premium placement on major real estate platforms 

  • Email distribution to our buyer database 

 

Day 10-11: Controlled Two Day Showing Event 

  • Single two day showing event held on a Saturday and Sunday with timed entry slots 

  • 137 groups of qualified buyers toured the property 

  • Buyers were educated about the upcoming online bidding process 

  • No additional individual showings required 

  •  

Days 12-14: Transparent Competitive Bidding 

  • Online bidding platform activated for 72 hours 

  • 14 qualified buyers participated in the bidding 

  • Starting bid: $400,000 

  • Ending bid: $465,000 

  • Final sale price: $465,000 ($65,000 above starting price) 

  • No inspection contingencies or repair requests 

  • 21-day close with pre-approved buyer 

  • PLUS the buyer paid their own agent saving Annie thousands! 

 

Day 15: Offer Acceptance 

  • Annie reviewed multiple offers 

  • Selected the highest price with cleanest terms 

  • Signed digital paperwork from the comfort of her home 

  • Began planning her move 

 

The Buyer's Perspective: Why Pay More? 

You might wonder why buyers would pay $65,000 above the starting price for a home that needed updates. The answer lies in the psychology of our bidding platform and today's market dynamics: 

  1. Transparent Competition: Buyers could see other offers in real-time, creating a competitive environment. 

  1. Renovation Potential: The winning buyer explained that they preferred to customize the updates to their taste rather than paying for someone else's design choices. 

  1. Financing Advantage: The buyer planned to finance the renovations through a renovation loan at a favorable interest rate. 

  1. FOMO Effect: Our compressed timeline created a "now or never" opportunity that motivated decisive action. 

As the winning buyer told us: "Even at $465,000 plus my planned renovations, I'm getting the exact home I want in a neighborhood I wanted. And I get to choose every finish and feature." 

Annie's Advice to Other Las Vegas Homeowners 

When we asked Annie what advice she would give to other homeowners considering SimpliSold, she didn't hesitate: 

"Do the math carefully. The traditional agents were telling me to spend money I'd never get to enjoy, with no guarantee it would come back to me. SimpliSold let me sell as-is, avoided months of disruption, and put significantly more money in my pocket. The process was transparent and actually quite fascinating to watch as the bids came in. At my age, simplicity and certainty were priceless—the extra $65,000 was just a bonus!" 

Could Your Home Be The Next SimpliSold Success Story? 

Annie's experience demonstrates the power of our revolutionary selling approach. 

The ideal SimpliSold candidate: 

  • Has a home in the Las Vegas valley 

  • Is considering selling in the next 90 days 

  • Prefers certainty and simplicity over the traditional process 

  • Wants to maximize their net proceeds 

  • Would rather avoid the disruption of ongoing random showings 

 

Want to see if your home could achieve similar results? Click below to request your free, no-obligation SimpliSold assessment. We'll analyze your specific property and situation to determine if our system could help you achieve results like Annie's. 

From Overwhelmed to Over Asking: Annie’s SimpliSold Success Story

Have questions about the SimpliSold process? Call us at 725-712-8937 to schedule a no-obligation consultation. 

#SuccessStory #RealResults #LasVegasRealEstate #SimpliSold #HomeSellingSuccess #NoRepairs #NoShowings #MultipleOffers #MomentumRealty #ClientTestimonial 

 

Hello, I'm Joe Cusimano and I sell homes. With my SimpliSold system I sell them for the highest market value in 14 days and without random showings, low-ball offers and the other hassles of old fashioned home selling techniques.  And, I do this regardless of the condition of the market. Does this sound like a fairy tale? It's not.

Since 2009, I've helped countless home sellers do just that. I know the real estate game inside out, and I'm here to put my expertise to work for you.

If you're thinking of selling, Contact me, Joe Cusimano, and let's discuss how the SimpliSold system would work for your specific property. 725-712-8937

Joe Cusimano

Hello, I'm Joe Cusimano and I sell homes. With my SimpliSold system I sell them for the highest market value in 14 days and without random showings, low-ball offers and the other hassles of old fashioned home selling techniques. And, I do this regardless of the condition of the market. Does this sound like a fairy tale? It's not. Since 2009, I've helped countless home sellers do just that. I know the real estate game inside out, and I'm here to put my expertise to work for you. If you're thinking of selling, Contact me, Joe Cusimano, and let's discuss how the SimpliSold system would work for your specific property. 725-712-8937

Back to Blog